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讲讲百度搜索排序

讲讲百度搜索排序

Talk about Baidu search sorting




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贵州网络推广在网上看到站长圈经常聊的话题中,怎么提升百度排序一定是排名TOP3的问题,那百度排序的原理是什么,该怎么提升,今天曲曲小姐姐特邀社区版主飞鹰,给大家分享一下他的理解。

Webmasters often chat topic, how to enhance the Baidu ranking is ranked TOP3, what is the principle that Baidu ranking, how to improve today, winding little sister invited community moderator eagle, to share his understanding.

关于排序这件事儿

pk10开奖结果历史记录About sorting this thing

pk10开奖结果历史记录对于像百度搜索来说,并没有排序这一说法,搜索引擎认为排序是在特定的关键词下网站内容的位置,而关键词是由用户搜索产生,如果一个关键词没有被搜索,也就意味着这个关键词下不存在排序,而且排序是会因为数据更新、用户需求、个性化等因素实时变化的。

As for Baidu search, there is no such thing as a sort of search engine ranking is that web content in a specific keyword position, which is generated by the user search keywords, if a keyword search is not, it means that there is no ordering of the keywords, and ranking is due to changes in real-time data updating the user needs, personalized, etc..

哪些因素影响了排序?

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Which factors affect the sort?

影响排序的因素有很多,排序是由各种算法综合打分后衡量的一个结果,经常听说XXX认识XX搜索引擎算法工程师,事实上这些算法不会交给一个人,一个算法工程师认识和了解的算法也是有限的,也不足以操纵排名,因为影响的因素确实太多了,在这里我列出几个公认且较为权威的影响因素:

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There are many factors that affect the ranking, ranking is a result measured by comprehensive scoring algorithms after, often heard that XXX know XX search engine algorithm engineer, the fact that the algorithm does not give a person, an algorithm engineer knowledge and understanding of the algorithm is limited, is not enough to manipulate rankings, because of the impact of factors is really too much, here are several factors affecting recognized and authoritative:


pk10开奖结果历史记录1.黄反系数&网站被黑

1. yellow inverse coefficient & the website is black

看了名字大家都应该懂的,黄赌毒反类信息千万不要出现就好;另外如果网站被黑出现黄反、赌博等内容,网站展现等都会受到影响。

pk10开奖结果历史记录Look at the names of everyone should understand, anti pornography information do not appear to be good; and if the site is black, etc. appear yellow anti gambling website, display will be affected.


2.时效性

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pk10开奖结果历史记录2. timeliness

类似于新闻等具备时效性的内容,越快发现热点,且内容能够被搜索引擎发现,那么在流量上相信你也可以获得到更多。

pk10开奖结果历史记录Similar to news and other timeliness content, the hottest hotspots and content can be found by search engines, you can get more on traffic.


3.页面体验

3. page experience

页面体验实际上是近期提的较多也是很重要的一点,百度等其他搜索引擎也陆续出了很多的算法来净化网络环境,在pc站点上需要考虑整体的页面体验,移动端除了体验上的问题外,还需要考虑访问速度,这部分百度推出了闪电算法,对移动端访问速度差的站点有影响,另外百度搜索资源平台上推出了移动搜索建站优化白皮书,大家可以多学习一下,按照规则来。

Page experience is actually a little more recently provided is also very important, Baidu and other search engines also have a lot of algorithms to purify the network environment, the need to consider the overall experience page on the PC site, the mobile terminal in addition to experience problems, also need to consider the access speed, this part of Baidu launched a lightning the algorithm, has an effect on the mobile terminal to access the site speed difference, in addition to Baidu search resources platform launched mobile search site optimization white paper, you can learn more about, according to the rules.


4.网站内外链

pk10开奖结果历史记录4. website inside and outside chain

pk10开奖结果历史记录随着搜索引擎的更加聪明,内外链上面对排序的影响逐步在削弱,当然了必要的和网站相关的内链还是少不了。

As the search engine is smarter, the impact of the internal and external chains on the sort is gradually weakening, and of course, the necessary internal chain is not easy.


pk10开奖结果历史记录5.网站与搜索关键词的相关性

pk10开奖结果历史记录The correlation between 5. websites and search keywords

网站的主题和关键词匹配是非常重要的,网站主题和内容保持一致性也是这个道理,而且如果站点跨领域去发布导流内容,会被搜索识别,被判罚的例子也不少。而且,如果用户搜索的关键词与你网站是相关的,用户在网站内的转化点击也会高。

The theme and keyword matching is very important. The consistency of website theme and content is also the same. If the site distribute the diversion content across the field, it will be searched and identified, and many cases will be punished.  Moreover, if the keyword search is related to your website, the user will have a high change in the site.


pk10开奖结果历史记录6.内容和搜索关键词相关性

pk10开奖结果历史记录6. content and search key words relevance

目前百度及其他搜索引擎都越来越重视了内容生态的维护,让更多的原创作者获得更多收益,内容主题跟搜索关键词的相关性越高,获得排序有待的机会也越大。简单说如果网站内容足够丰富,能满足搜索用户的所有需求,那么一般这样的内容,展现和点击一定不会差到哪里去。

At present, Baidu and other search engines are paying more and more attention to the maintenance of content ecology, allowing more original authors to get more benefits. The higher the correlation between content topics and search keywords, the greater the chance to get sorted. Simply speaking, if website content is abundant enough to satisfy all the needs of search users, such a general content display and clicking must not be bad.


7.网站评价

7. website evaluation

网站评价也可以说是网站的权威性,站长圈说的权重,是根据网站的规模、历史表现、站点关系网等多个维度进行的一个综合评定,对于我们来说一时半会是肯定无法提高网站评价的,只能够努力做好内容做好用户体验,等度娘或其他搜索引擎给予加权。

It can be said that the website evaluation is the authority of the site, the weight of the webmaster circle said, is a comprehensive assessment of multiple dimensions according to the size of the site, historical performance, site relationships, for us is certainly not half will improve the website evaluation, can only work well content to make the user experience such as Baidu or other search engines give weighted.


8.如何提升排序

8. how to improve the sort

前面我们也列举了一些影响排序的因素,可能不是特别全,但是重要的都有提到,我们知道了一个关键词的排序影响因素很多,那么我们如何提升我们站点或页面的排序呢?主要有如下2点

pk10开奖结果历史记录In the front, we also list some factors that may affect sorting. It may not be all inclusive. But what's important is that we know that there are many factors that influence the ranking of a keyword. Then how do we improve the ranking of our website or page?  The main 2 points are as follows


9. 用户需求模拟

9. user requirements simulation

pk10开奖结果历史记录我们希望提升某一个关键词的排序,最直接的就是落地页满足用户需求,满足内容和关键词的相关度,思考用户会搜索什么?用户的需求有哪些?这里指的用户是所有用户,你得满足多样化的用户需求,很多时候一个关键词query下的需求是多个的,尽量都满足他们;这里大家可以使用百度指数的需求图谱来辅助判断。

We hope to enhance the ranking of a key word. The most direct way is to meet users' needs and satisfy the relevance between content and keywords, and think what users will search for. What are the needs of the user? The users here are all users, you have to meet the diverse needs of users. Many times, there are many needs for a keyword query, and satisfy them as much as possible. Here we can use Baidu index's demand map to assist judgement.


10. 同业学习

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pk10开奖结果历史记录10. business learning

向竞争对手学习这是一个聪明的办法,但是你要学习是排你前面的多个站点,将他们对用户的理解拿到你的站点上,内容做的要比所有同行都要好,尽可能多的产出用户会搜索的高质量内容,那么你的排序也会越来越好。但是采集和内容拼凑不可取,优质原创才是王道。

pk10开奖结果历史记录Learn from your competitors this is a clever way to learn, but you are more site row in front of you, they will understand the user to your site and content are better than all the counterparts, as far as possible the high quality content output users will search, then you sorting will be getting better and better. But the collection and content patchwork is not advisable, the quality original is the king.


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